Why Everyone Is Obsessed with Pop Mart’s Labubu Exciting Macaron Series
Labubu Pop Mart Macaron Collectibles 2025 are everywhere this year—from TikTok unboxings to resale markets. These quirky, oddball toys are quickly becoming the most talked-about blind box figures of the year, and fans can’t get enough.
But what exactly is behind this unexpected obsession?
What Is the Labubu Exciting Macaron Series?
The Labubu Exciting Macaron Series is a collection of blind-box vinyl figures created by Hong Kong illustrator Kasing Lung and produced by Pop Mart. Each figure features Labubu, a mischievous character inspired by Nordic folklore, dressed in vibrant, macaron-themed outfits. The series includes flavors like Soymilk, Lychee Berry, Green Grape, Sea Salt Coconut, Toffee, Sesame Bean, and a rare Chestnut Cocoa. The figures are made of soft plush with vinyl faces — and they come with keychains, making them both cute and wearable.
Blind Box Addiction
Part of the appeal? You never know what you’re going to get. Each box is a mystery, with only a small chance of snagging the super-rare “Chestnut Cocoa” edition — odds are about 1 in 72. That tiny thrill of chance makes collectors keep buying, hoping to complete the set.
This “gamified” unboxing experience is a marketing strategy that taps directly into the psychology of reward-seeking behavior — think of it like slot machines, but cuter.
Social Media and Celebrity Influence
The turning point came in April 2024, when Blackpink’s Lisa shared a video hugging a giant Labubu plush and accessorizing her handbag with a Labubu charm. This moment ignited a global craze, with celebrities like Rihanna and Dua Lipa soon spotted with their own Labubus. On TikTok, the #Labubu hashtag has amassed over 1.2 million posts, with fans sharing unboxing videos and styling tips. The toy’s unique “ugly cute” aesthetic—part mischievous elf, part fuzzy gremlin—has made it a perfect accessory for fashion-forward collectors looking to add a playful twist to their outfits.
Why Labubu Resonates in 2025
In a world filled with uncertainty, Labubu offers a sense of joy and escapism. Its quirky design resonates with “kidults”—adults who embrace childlike hobbies—while the blind box chase taps into the thrill of rarity and exclusivity. Pop Mart has capitalized on this by releasing new collections, like the 2025 “Big Into Energy” series, which sold out worldwide in minutes. Beyond the toy itself, Labubu has become a cultural phenomenon, inspiring everything from fashion collaborations to tourism campaigns in places like Thailand.
What makes Labubu so fascinating is its polarizing aesthetic. It’s not conventionally cute — it’s weird, bug-eyed, and oddly lovable. This “ugly-cute” appeal has resonated with fans of kawaii culture, Gen Z collectors, and even celebs like BLACKPINK’s Lisa, who flaunted her own collection online.
Whether you find it adorable or alarming, that emotional reaction is what drives the buzz.
Fueled by Social Media Hype
In 2025, social media is a major driver of Pop Mart’s Labubu craze. TikTok unboxings, YouTube hauls, and Instagram reels have made these toys go viral, creating a strong sense of FOMO (fear of missing out). Fans are lining up outside Pop Mart stores, joining online communities to trade figures, and spending big on resale platforms like eBay and Taobao.
Unboxing Labubu Macaron Series: Experience the excitement as collectors unveil their Labubu Macaron figures.
👉 Watch on TikTok
POP MART Labubu Exciting Macaron Secret Reveal: Discover the charm of the secret Labubu Macaron figure in this engaging reel.
👉 View on Instagram
Why People Can’t Stop Buying Labubu
🎲 Surprise element = dopamine hit
🎯 Scarcity = collectability
💖 Emotional design = personal connection
🎥 Social media = validation & visibility
In a world where attention is currency, Labubu is the perfect storm of nostalgia, surprise, and social engagement.
Obsessed with Labubu? Where to Buy Labubu Macaron Toys Online
POP MART The Monsters – Tasty Macarons Blind Box
👉 Get it on Amazon
Labubu Macaron Plush Keychain
👉 Get it on Amazon
Labubu 11-Piece Mini Keychain Set
👉 Grab the set here
Final Thoughts
Whether you’re a serious collector or just stumbled onto your first Pop Mart vending machine, the Labubu Macaron Series offers more than toys — it’s a full-blown cultural movement. And in a digital age dominated by passive scrolling, there’s something truly satisfying about holding a tangible piece of joy in your hands.
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